Owning your own product is vital for achieving significant online profits. By controlling the sales funnel, you can earn 100% of the profits from both the front-end and back-end sales. Without ownership of the product, you are at the mercy of others and can miss out on potential profits. The back-end of the sales funnel is where most Internet marketers make the majority of their profits, making it crucial to have full control of your product and funnel.