A house of brands · Est. 2024

We build brands
people choose.

10xGrow is a holding company that owns and operates a growing portfolio of consumer brands across pet, sport, lifestyle and eyewear — distributed through wholesale, marketplaces and direct-to-consumer.

Moodifypet
Odin
10xSport
GoodHeye
Moodifypet
Odin
10xSport
GoodHeye
Moodifypet
Odin
10xSport
GoodHeye

4

Brands in portfolio

7

Channels served

3M+

Customers reached

2024

Group founded

How we operate

A platform for brand builders.

01

Build

We incubate and acquire consumer brands with distinctive product and a clear reason to exist.

02

Operate

Shared infrastructure — supply, marketing, data, finance — so brand teams focus on craft and customer.

03

Scale

Omnichannel distribution across wholesale, marketplaces and direct-to-consumer in North America and beyond.

Partner with us

Building something remarkable?

We partner with founders, wholesalers and retailers across North America. If your brand or business belongs in the 10xGrow story, we'd like to hear from you.