About the group
A holding company for modern brands.
10xGrow was founded in 2024 to build, acquire and operate consumer brands with a clear point of view. Today, the group owns four brands across pet, lifestyle, sport and eyewear — distributed omnichannel through Shopify, Amazon, Walmart, eBay, Chewy, Temu and Faire.
We believe great consumer brands are built at the intersection of product, distribution and disciplined operations. That is the platform we provide.
Founder
Dan Ron.
"We build brands the long way — customer first, operations second, and channels that meet customers wherever they already are."
— Dan Ron, Founder & CEO
Dan Ron founded 10xGrow in 2024 with a simple thesis: modern consumer brands need modern operators. After years of building and scaling ecommerce businesses across marketplaces and wholesale, he set out to create a house of brands that shares infrastructure, capital and category expertise — while giving each brand the room to breathe.
Under his leadership, 10xGrow has grown to four operating brands across pet, lifestyle, sport and eyewear, with omnichannel distribution across seven major platforms.
Before founding 10xGrow, Dan built a career at the intersection of media, entertainment, consumer products, and brand commercialization. He represented leading international media brands, including MTV and VH1, and led licensing initiatives for major entertainment studios including Warner Bros., Universal, Fox, Sony, DreamWorks, and Lucasfilm. He also held senior business development, marketing, and sales roles, managing commercial relationships and accounts exceeding $150 million.
What we believe
Our operating principles.
I
Customer first
Products that people need and make people's lives better.
II
Operators, not investors
We run our brands. Merchandising, supply, marketing and data — all executed in-house.
III
Omnichannel by default
Shopify, Amazon, Walmart, eBay, Chewy, Temu and Faire — we meet customers where they shop.
IV
Patient capital
We hold for the long run and reinvest for compounding value across the group.
Advisory board & industry specialists
Guided by operators who've done it.
Our advisory bench brings decades of category, retail and channel expertise to every brand in the portfolio.
Strategic Advisor
Phillip Cooper
Pres, Pet Industry Experts, North American Sales. CEO iClean Dog Wash USA TCB ⚡️. Board of Advisors at PetBux. Advisor to Moodify Pet. Advisor to ShampetUSA. Pet Licensing Pro.
Retail & Wholesale Advisory
David Perkins Group
Guiding wholesale expansion, key account relationships and retail merchandising.
Category Specialists — Pet
Pure Pet Consulting (PPC)
Industry specialists supporting Moodifypet on product, veterinary science and channel strategy.
By the numbers
A group in motion.
4
Brands
7
Channels
3M+
Customers
2024
Founded