The portfolio

Brands we own & operate.

Four brands across pet wellness, lifestyle, sport and eyewear — each built around a clear product point of view and distributed through wholesale, marketplaces and direct channels.

Moodifypet

Pet Wellness

Pet Odor Control Product of the Year

Moodifypet

Better days for the animals we love.

A pet wellness brand built around calm, comfort and everyday joy — supplements, accessories and rituals for modern pet parents.

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Odin

Home & Lifestyle

Odin

Objects, engineered with intent.

Considered home and lifestyle products with a Nordic backbone — quiet design, honest materials, built to be kept.

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10xSport

Sport & Performance

10xSport

Kit for the ones who keep going.

Performance apparel and equipment for athletes at every stage — engineered for training, tested in competition.

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GoodHeye

Eyewear

GoodHeye

See well. Look sharper.

Modern eyewear that balances optical craft with unmistakable style — sunglasses and frames for the everyday.

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