The portfolio
Four brands across pet wellness, lifestyle, sport and eyewear — each built around a clear product point of view and distributed through wholesale, marketplaces and direct channels.
Pet Wellness
Better days for the animals we love.
A pet wellness brand built around calm, comfort and everyday joy — supplements, accessories and rituals for modern pet parents.
Home & Lifestyle
Objects, engineered with intent.
Considered home and lifestyle products with a Nordic backbone — quiet design, honest materials, built to be kept.
Sport & Performance
Kit for the ones who keep going.
Performance apparel and equipment for athletes at every stage — engineered for training, tested in competition.
Eyewear
See well. Look sharper.
Modern eyewear that balances optical craft with unmistakable style — sunglasses and frames for the everyday.